Introduction of the 132nd Canton Fair
China Import and Export Fair, also known as the Canton Fair, was established in the spring of 1957. Co-hosted by the Ministry of Commerce of PRC and the People's Government of Guangdong Province and organized by China Foreign Trade Centre, it is held every spring and autumn in Guangzhou, China. The Canton Fair is a comprehensive international trading event with the longest history, the largest scale, the most complete exhibit variety, the largest buyer attendance, the most diverse buyer source country and the greatest business turnover in China. Hailed as the barometer of China’s foreign trade, it is the window, epitome and symbol of China's opening up.
The 132nd Canton Fair will open virtually on October 15. Compared with previous sessions, this session features larger exhibition scale, longer service time and more complete online functions, presenting to buyers around the world an all-weather platform for trade matchmaking.
I. Larger Exhibition Scale
The 132nd Canton Fair has expanded the scope of exhibitors to provide more diversified choices for global buyers. Thanks to strict selection by commerce departments at the provincial and municipal level, quality exhibiting companies of various industries represent the best of China’s manufacturing online. In the meantime, the 132nd Canton Fair will continue to set up Cross-border E-commerce Zone and create a synergy with these e-commerce platforms to offer more options for buyers.
II. Longer Service Time
During the Canton Fair, exhibitors and buyers can engage in all-weather networking on its official website. Starting from the 132nd Canton Fair, the website will provide services for half a year. After October 24, except for live-streaming and scheduling appointment, all other functions will be available till one month before the opening of the next Canton Fair. It will be convenient for buyers to find products, meet with exhibitors and seize more opportunities.
III. More Complete Online Functions
The Canton Fair has always focused on buyers’ needs to enhance the effectiveness of trade matchmaking. The official website has been further optimized for the 132nd session in the following 3 aspects. First, the login procedure for regular buyers has been improved. Buyers who already have an account of the Canton Fair website can log in more conveniently via an email link. Second, the search function has been optimized to provide more targeted inquiry of exhibitor and product. Specifically, buyers can filter exhibitors according to their export markets. Third, new important functions have been developed. Users can now send and receive files in instant communication, and check if someone is online. Exhibitors can use instant messaging and send business cards in new product releases, so as to improve the efficiency of trade matchmaking.
The 132nd Canton Fair official website is now open. Come and experience it：https://www.cantonfair.org.cn/zh-CN/login/mall/index#/login
第132届广交会情况简介（中英文对照）
中国进出口商品交易会，又称广交会，创办于1957年春，每年春秋两季在广州举办。广交会由商务部和广东省人民政府联合主办，中国对外贸易中心承办，是中国目前历史最长、规模最大、商品最全、采购商最多且来源最广、成交效果最好、信誉最佳的综合性国际贸易盛会，被誉为中国第一展，中国外贸的晴雨表、风向标。
第132届广交会线上展将于10月15日开幕。与往届相比，本届广交会展览规模更大、服务时间更长、线上功能更完善，为全球采购商打造全天候供采对接平台。
一、展览规模更大
第132届广交会积极扩大参展企业范围，经各省市商务主管部门严格筛选，代表中国制造最高水平的各行业优质企业汇集云端，为全球采购商提供更多样化的选择。同时，本届将继续设立跨境电商专区，与各跨境电商平台联动合作，为采购商提供更丰富的选择。
二、服务时间更长
广交会期间，参展商和采购商可通过广交会官网平台全天候线上对接。本届起，每届广交会线上平台服务时间延长至半年。10月24日后，除连线展示、预约洽谈功能外，其余功能继续开放至下一届广交会开展前一个月，便于采购商寻找展品、对接展商，挖掘更多商机。
三、线上功能更完善
广交会始终紧贴采购商需求，聚焦供采对接实效，本届进一步完善官网平台功能，主要为：一是优化老采购商登录流程，已有线上平台账号的老采购商点击邮件链接可更便捷登录。二是优化搜索功能，提高展商展品查询精准度，可按出口目标市场筛选参展商。三是新增部分重要功能，包括：即时沟通时可发送或接收文件、查看对方在线状态，在新品首发活动中增设即时沟通和发送名片功能，提高供采对接效率。
第132届广交会线上平台已开放运行，点击立即体验：https://www.cantonfair.org.cn/zh-CN/login/mall/index#/login
